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Social Media Presence and Marketing for Coaches

Do you want to learn how to establish an engaging social media presence for your coaching business? Join us for this 6-session webinar series where you will learn about tactics and strategies for managing a social media presence. Through examples and best practices, you will learn about strategies for managing a social media presence including selecting channels, voice/tone, and approach as part of an integrated marketing plan for your health coaching services. During the course, you will develop an individualized social media strategy through weekly assignments and gain an improved understanding of the available tools and online applications.

Learning Objective

  • At the conclusion of the course, learners should be able to identify and apply techniques and strategies to effectively manage various social media platforms to build community, engage audiences, and maximize the exposure for their coaching business.

Upcoming dates and deadlines

TBD

Schedule:

  • Wednesdays (6:00 PM – 7:30 PM)

Instructor

Sonja Likness – Director of Social Media and Content Strategy, Duke University

Sonja joined Duke in 2014 with extensive experience in social media and brand-building as well as analytics and cross-platform planning. Her responsibilities include University-wide social media consultations and strategy, content development and distribution, analytics reporting and strategy.

Accommodations Statement

Persons with disabilities who anticipate needing accommodations or who have questions about physical access should contact us in advance of the program.

Continuing Education Credits Available

Sponsored by Duke Integrative Medicine

Provided by Duke University Health System Clinical Education & Professional Development

 

 

Joint Accreditation Statement
In support of improving patient care, Duke University Health System Clinical Education & Professional Development is accredited by the American Nurses Credentialing Center (ANCC), the Accreditation Council for Pharmacy Education (ACPE), and the Accreditation Council for Continuing Medical Education (ACCME), to provide continuing education for the healthcare team.

Education Credits
Physicians
: Duke University Health System Clinical Education & Professional Development designates this live activity for 9.0 AMA PRA Category 1 Credit(s)TM. Partial credit is not awarded.

Nursing: Duke University Health System Clinical Education & Professional Development designates this live activity for 9.0 credit hours for nurses. Partial credit is not awarded.

Pharmacists: This activity is assigned Universal Activity (UAN) # for Pharmacists: JA0000655-0000-20-327-L04-P, and is accredited for 9.0 hours.  Partial credit is not awarded.

IACET Statement of Accreditation

Duke University Health System Clinical Education and Professional Development is accredited by the International Association for Continuing Education and Training (IACET). Duke University Health System Clinical Education and Professional Development complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, Duke University Health System Clinical Education and Professional Development is authorized to issue the IACET CEU.

IACET CEU Credit Statement

As an IACET Accredited Provider, Duke University Health System Clinical Education and Professional Development offers CEUs for its programs that qualify under the ANSI/IACET Standard. Duke University Health System Clinical Education and Professional Development is authorized by IACET to offer 0.9 CEUs for this program.

Note:  All target audience members are eligible to receive Joint Accreditation (JA) continuing education credits for this activity. No attendance certificates are issued for this course. Should you have any questions regarding acceptance of JA continuing education credits by credentialing bodies, boards, or professional organizations or associations must be submitted directly to those entities.

 

 

 

 

 

Resolution of Conflict of Interest
Duke University Health System Clinical Education and Professional Development has implemented a process to resolve any potential conflicts of interest for each continuing education activity in order to help ensure content objectivity, independence, fair balance, and the content that is aligned with the interest of the public.

Disclosures
It is the policy of Duke University Health System Clinical Education and Professional Development to require the disclosure of anyone who is in a position to control the content of an educational activity.  All relevant financial relationships with any commercial interests and/or manufacturers must be disclosed to participants at the beginning of each activity.

Summary of Faculty/Speaker Disclosure and Planning Committee Disclosure

The following speakers and/or planning committee members have indicated they have no relationship(s) with industry to disclose relative to the content of this CE activity:

  • Susan Blackford, MD (Duke Integrative Medicine, Durham, NC)
  • Sonja Likness, BA (Duke University, Durham, NC)
  • Cynthia Knapp Dlugosz, BSPharm, ACC (CKD Associates, LLC, Ann Arbor, MI)
  • Janet Thrasher, RN (Duke Integrative Medicine, Durham, NC)
  • Jocelyn Weiss, PhD, MPH (Duke Integrative Medicine, Durham, NC)

 

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