Amy Hoogervorst, NBC-HWC

Mentor, Duke Health & Well-Being Coach Training Program

Amy Hoogervorst completed the Duke Integrative Health Coach Professional Training program in 2017 and became a National Board Certified Health and Wellness Coach in 2018. But her curiosity about people and their motivations and actions spans a lifetime.

That curiosity led her first to a journalism career, as a reporter for daily newspapers in the Southeast, and then as a freelance writer. But 20 years ago, Amy started a business helping people tell their own stories through photographs and albums. Today, she still encourages personal family historians to focus on those acts of emotional well-being, while also embracing a wider, more holistic approach to optimal health.

She offers 1-to-1 and group coaching and workshops through her private practice, volunteers with her church and community organizations, and enjoys writing, reading, hiking and cycling. Her current personal fitness goal, now that she can do at least one unassisted pull-up at the gym, is to run in more U.S. states.


  • BA, Journalism and Mass Communication, University of North Carolina at Chapel Hill
  • National Board Certified Health & Wellness Coach, National Board for Health & Wellness Coaching
  • Certified Integrative Health Coach, Duke Integrative Medicine
  • Certified Personal Photo Organizer, Association of Personal Photo Organizers
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